Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: £140
Standard mode - 2 months: £90
Assessment mode
Assignments or Quiz
Tutor support available
International Students can apply
Students from over 90 countries
Flexible study
Study anytime, from anywhere
Overview
Unlock the power of brand extension and brand licensing with our Professional Certificate course. Dive into key topics such as brand strategy, market analysis, licensing agreements, and digital marketing. Gain actionable insights to leverage your brand in the ever-evolving digital landscape. Learn how to expand your brand's reach, increase revenue streams, and build strong partnerships. Empower yourself with the knowledge and skills needed to succeed in the competitive world of branding. Enroll now and take your brand to new heights with our comprehensive Professional Certificate in Brand Extension and Brand Licensing.
Unlock the power of brand extension and brand licensing with our Professional Certificate program. Dive into the world of strategic brand management, exploring innovative ways to expand brand reach and revenue streams. Learn from industry experts and gain practical skills in developing successful brand extension strategies and negotiating licensing agreements. Whether you're a marketer, entrepreneur, or brand manager, this program will equip you with the knowledge and tools to take your brand to new heights. Elevate your career and stand out in the competitive market with our comprehensive Professional Certificate in Brand Extension and Brand Licensing.
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Entry requirements
The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.Course structure
• Brand Extension Strategy• Brand Licensing Fundamentals
• Market Research and Analysis
• Legal Aspects of Brand Licensing
• Brand Portfolio Management
• Negotiation and Contract Management
• Retail and Distribution Strategies
• Brand Protection and Enforcement
• Financial Analysis for Brand Extension
• Digital Marketing for Brand Extension
The Professional Certificate in Brand Extension and Brand Licensing is a comprehensive program designed to equip individuals with the knowledge and skills necessary to successfully extend and license brands in today's competitive market.
Key learning outcomes of this course include understanding the principles of brand extension and licensing, developing strategies for brand expansion, and implementing effective brand management techniques. Participants will also learn how to identify potential licensing partners, negotiate licensing agreements, and protect brand assets.
This course is highly relevant to professionals working in marketing, branding, product development, and licensing industries. It is also beneficial for entrepreneurs looking to expand their brand presence and reach new markets through strategic partnerships and licensing agreements.
One of the unique features of this course is its practical approach, which includes case studies, real-world examples, and hands-on exercises to help participants apply their learning in a practical setting. Additionally, the course is taught by industry experts with extensive experience in brand extension and licensing, providing valuable insights and perspectives.
Overall, the Professional Certificate in Brand Extension and Brand Licensing is a valuable program for individuals looking to enhance their skills and knowledge in brand management and licensing, and to stay competitive in today's dynamic business environment.
Key learning outcomes of this course include understanding the principles of brand extension and licensing, developing strategies for brand expansion, and implementing effective brand management techniques. Participants will also learn how to identify potential licensing partners, negotiate licensing agreements, and protect brand assets.
This course is highly relevant to professionals working in marketing, branding, product development, and licensing industries. It is also beneficial for entrepreneurs looking to expand their brand presence and reach new markets through strategic partnerships and licensing agreements.
One of the unique features of this course is its practical approach, which includes case studies, real-world examples, and hands-on exercises to help participants apply their learning in a practical setting. Additionally, the course is taught by industry experts with extensive experience in brand extension and licensing, providing valuable insights and perspectives.
Overall, the Professional Certificate in Brand Extension and Brand Licensing is a valuable program for individuals looking to enhance their skills and knowledge in brand management and licensing, and to stay competitive in today's dynamic business environment.
| Industry Demand for Professional Certificate in Brand Extension and Brand Licensing |
|---|
| According to a report by the UK Intellectual Property Office, the licensing industry contributes over £8.5 billion to the UK economy annually. |
Why Professional Certificate in Brand Extension and Brand Licensing is Required
Obtaining a Professional Certificate in Brand Extension and Brand Licensing is essential for individuals looking to excel in the competitive world of branding. This specialized certification equips professionals with the knowledge and skills needed to successfully extend brands into new product categories and enter into licensing agreements. With the increasing importance of brand recognition and loyalty in today's market, companies are actively seeking experts in brand extension and licensing to drive growth and maximize brand value.
Career path
| Career Roles | Key Responsibilities |
|---|---|
| Brand Manager | Develop and implement brand extension strategies |
| Licensing Manager | Negotiate licensing agreements with external partners |
| Product Development Manager | Create new products based on brand extensions |
| Marketing Specialist | Promote brand extensions through marketing campaigns |
| Retail Merchandising Manager | Manage the placement and promotion of brand extensions in retail stores |