Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Unlock the power of Google Ads with our Professional Certificate in Google Ads Digital Marketing Strategy course. Dive into key topics such as keyword research, ad creation, campaign optimization, and performance tracking. Gain actionable insights to drive results in the dynamic digital landscape. Learn from industry experts and master the art of crafting effective digital marketing strategies. Empower yourself with the skills needed to succeed in the competitive world of online advertising. Elevate your career and stay ahead of the curve with this comprehensive and practical course. Enroll now and take your digital marketing skills to the next level!

Unlock the power of Google Ads with our Professional Certificate in Google Ads Digital Marketing Strategy program. Dive deep into the world of digital marketing and learn how to create effective campaigns that drive results. From keyword research to ad creation and optimization, this course covers everything you need to know to succeed in the competitive digital landscape. Our expert instructors will guide you through hands-on projects and real-world case studies, giving you the practical skills and knowledge you need to excel in the field. Take the first step towards a successful career in digital marketing with our comprehensive program.

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Entry requirements

The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.

Course structure

• Google Ads Fundamentals
• Keyword Research and Selection
• Ad Copywriting and Testing
• Bidding Strategies
• Ad Extensions
• Display Advertising
• Remarketing
• Google Analytics Integration
• Conversion Tracking
• Performance Analysis and Optimization

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

The Professional Certificate in Google Ads Digital Marketing Strategy is a comprehensive course designed to equip individuals with the skills and knowledge needed to excel in the dynamic field of digital marketing.
Key learning outcomes of this course include mastering the fundamentals of Google Ads, understanding how to create effective ad campaigns, optimizing ad performance, and analyzing campaign data to drive business growth.
This course is highly relevant to the industry as Google Ads is one of the most widely used digital advertising platforms, making it essential for marketers to have a strong understanding of how to leverage its capabilities effectively.
One of the unique features of this course is its focus on practical application, with hands-on exercises and real-world case studies that allow students to gain valuable experience in creating and managing Google Ads campaigns.
By completing the Professional Certificate in Google Ads Digital Marketing Strategy, individuals will be well-equipped to pursue a career in digital marketing, enhance their existing skills, and stay ahead of the competition in today's fast-paced digital landscape.
Enroll in this course today to take your digital marketing skills to the next level and unlock new opportunities for career growth and success.

Professional Certificate in Google Ads Digital Marketing Strategy is essential for individuals looking to excel in the digital marketing industry. This course provides in-depth knowledge and practical skills required to create effective Google Ads campaigns, analyze data, and optimize strategies for maximum ROI.

According to a recent study by the Digital Marketing Institute, the demand for professionals with expertise in Google Ads has increased by 45% in the UK over the past year. Employers are actively seeking candidates with Google Ads certification to drive their online advertising efforts and stay ahead of the competition.

Industry Projected Growth
Digital Marketing 56%

Career path

Career Roles Key Responsibilities
Digital Marketing Specialist Create and manage Google Ads campaigns, analyze performance data, and optimize strategies.
PPC Specialist Develop and implement pay-per-click advertising campaigns on Google Ads platform.
Digital Marketing Manager Oversee digital marketing strategies, including Google Ads campaigns, and analyze results.
SEO Specialist Collaborate with digital marketing team to optimize Google Ads campaigns for search engine visibility.