Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Master the art of tracking conversions in Google Ads with our Professional Certificate in Conversion Tracking for Google Ads course. Dive deep into key topics such as setting up conversion tracking, understanding conversion actions, optimizing conversion rates, and analyzing conversion data. Gain actionable insights to enhance your digital marketing strategies and drive measurable results. Stay ahead in the ever-evolving digital landscape by learning how to effectively track and measure the success of your Google Ads campaigns. Empower yourself with the knowledge and skills needed to maximize your ROI and achieve your business goals. Enroll now and take your digital marketing game to the next level!

Unlock the power of data-driven marketing with our Professional Certificate in Conversion Tracking for Google Ads. Learn how to optimize your ad campaigns by tracking conversions effectively and maximizing your ROI. This comprehensive program covers advanced techniques for setting up conversion tracking, analyzing data, and making data-driven decisions to improve your advertising performance. Whether you're a beginner looking to enhance your skills or a seasoned marketer wanting to stay ahead of the curve, this course is designed to equip you with the knowledge and tools needed to succeed in the competitive world of online advertising. Enroll now and take your Google Ads campaigns to the next level!

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Entry requirements

The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.

Course structure

• Introduction to Conversion Tracking
• Setting up Conversion Actions
• Implementing Conversion Tracking Code
• Tracking Conversions across Devices
• Using Google Tag Manager for Conversion Tracking
• Analyzing Conversion Data
• Optimizing Conversion Tracking for E-commerce Sites
• Advanced Conversion Tracking Strategies
• Troubleshooting Conversion Tracking Issues
• Conversion Tracking Best Practices

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

The Professional Certificate in Conversion Tracking for Google Ads is a comprehensive course designed to equip individuals with the necessary skills and knowledge to effectively track and optimize conversions in Google Ads campaigns.
Upon completion of this course, participants will be able to set up conversion tracking in Google Ads, analyze conversion data to make informed decisions, and implement strategies to improve campaign performance and ROI.
This course is highly relevant to professionals working in digital marketing, advertising, and e-commerce industries, as conversion tracking is essential for measuring the success of online advertising campaigns and maximizing return on investment.
One of the unique features of this course is its focus on practical, hands-on learning, allowing participants to apply their knowledge in real-world scenarios and gain valuable experience in conversion tracking for Google Ads.
Overall, the Professional Certificate in Conversion Tracking for Google Ads is a valuable asset for individuals looking to enhance their skills and advance their careers in the digital marketing field.

Industry Demand for Professional Certificate in Conversion Tracking for Google Ads:
According to a recent study by the Digital Marketing Institute, the demand for professionals with expertise in conversion tracking for Google Ads has increased by 45% in the UK over the past year. This growth is driven by the shift towards digital advertising and the need for businesses to optimize their online marketing campaigns for better ROI.

Why Professional Certificate in Conversion Tracking for Google Ads is Required:
The Professional Certificate in Conversion Tracking for Google Ads is essential for digital marketers looking to enhance their skills and stay competitive in the industry. This certification provides in-depth knowledge of tracking and analyzing conversions, enabling marketers to make data-driven decisions and improve the performance of their Google Ads campaigns.

Career path

Career Roles Key Responsibilities
Digital Marketing Specialist Implement and optimize conversion tracking for Google Ads campaigns
PPC Analyst Monitor and analyze conversion data to improve ad performance
E-commerce Manager Utilize conversion tracking to increase online sales and revenue
Digital Advertising Manager Develop strategies based on conversion tracking insights