The programme has been designed to create a future leader who will solve the marketing challenges of tomorrow. 12-month MSc Strategic Marketing will develop learners strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisations strategy.
As a learners you will acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities.
The programme is taught in two stages including core modules which will provide skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. The final stage consists of 12000 word dissertation along with a programme manager and a dedicated supervisor who will be with you every step of the way.
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.