This Business Management with Marketing course is designed to equip you for a career in business and management. Building on your previous experience and skills, you’ll develop your understanding of the theories and concepts of business and management and the ability to apply these in practical business situations.
The course helps you to gain an understanding of modern marketing practices, including international issues in direct and digital marketing.
The course develops critical, analytical, creative and reflective approaches to business and its environment, further enhancing your employability and leadership skills.
The international perspective developed through the materials will provide you with the background to better understand and succeed in the increasingly global environment faced by all organisations.